👀 Problem Statement

Despite the diverse range of courses available on Udemy, the average course completion rate currently stands at just below 10%. This low completion rate may stem from a lack of engagement, motivation, or perceived real-world application within the course structure. Our objective is to address this issue and boost completion rates by introducing innovative features that increase learner engagement and motivation, and bridge the gap between course content and its real-world application.

💭 Process

1. Identified the Low Course Completion Problem: Focused on understanding why Udemy's course completion rate was low.
2. User Persona Analysis: Analyzed user personas to understand the challenges in completing courses.
3. Data Collection and Analysis: Collected and analyzed data to identify patterns in course completion.
4. Strategic Solution Development: Developed strategies to address course completion challenges using consequence-based methods.
5. Implementation and Testing: Implemented the strategies and tested their effectiveness in improving course completion rates.
6. Feedback Collection and Iteration: Collected user feedback for continuous improvement of the strategies.
7. Impact Assessment and Reporting: Assessed and reported the impact of the implemented strategies on course completion rates.

Presentation Deck

https://docs.google.com/presentation/d/1KpdQVFk2i8TrYvGWOBpSlLmrT01X5zIwa4bYb9Z3OAg/edit?usp=sharing

Skills Tested

Primary Research

Secondary Research

Customer Feedback Anlaysis

Competitor Analysis

User Segmentation

Defining Metrics